The late Armi Ratia created the iconic design company Marimekko and its pure visual style that is synonymous to modern Finnish design making her one of the best known Finnish entrepreneurs and corporate executives.
A theatre company prepares a play about this visionary, courageous and complex character focussing on the period between 1949-1968 when she founds Mariemekko, leads it to international success, and is finally forced to ponder her relationship with the company: does Marimekko need Armi, or does Armi need Marimekko? Surrounded by the identifiable fabrics and designs, Maria (Minna Haapkylä), who plays Armi’s role, struggles with Armi’s contradictions and tries to find the truth and the person behind the legend.